What is Automotive Technology?

An EV startup is taking a novel approach to vehicle design by actively seeking user feedback and input through an open forum. This collaborative effort has yielded valuable insights into the evolving expectations and desires of modern car buyers, particularly in relation to automotive technology.

The responses gathered from the forum participants provide a fascinating glimpse into the diverse and often siloed understanding of what constitutes “car technology” in the minds of consumers.

As the automotive industry navigates the complexities of electrification, autonomous driving, connected vehicles, and advanced infotainment systems, it is becoming increasingly clear that the traditional notion of car technology is undergoing a significant transformation.

No longer are horsepower and torque the sole defining features of a vehicle; instead, consumers are placing greater emphasis on a wide range of technological capabilities that enhance their driving experience, safety, and convenience.

What technology features do customers want?

The EV startup’s open forum revealed a wide spectrum of consumer preferences, ranging from the most sought-after features to the more unusual and niche requests.