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The Promise of ATSC 3.0: Connected Cars and Local Broadcasting
Imagine a world where your car keeps you informed, entertained, and connected in real-time, all while leveraging the untapped potential of local broadcasting networks.
Welcome to the future, where the automotive industry’s quest for the ultimate connected car experience converges with the transformative capabilities of Advanced Television Systems Committee (ATSC) 3.0 standards. This isn’t just about high-definition TV or faster data transfer; it’s about revolutionizing the way we think about mobility and local broadcasting.
In this article, we delve into a technical overview, practical applications, and strategic implications of this groundbreaking convergence. From the NAB Show’s spotlight on ATSC 3.0 and connected cars to the pioneering partnership between Sinclair and Hyundai, we explore how these synergies are set to redefine consumer experiences and open up new vistas of opportunities for both industries.
The automotive industry is at an inflection point, with the connected car emerging as a critical component of future mobility solutions. Concurrently, local broadcasting is entering a new epoch, thanks to the deployment of the Advanced Television Systems Committee (ATSC) 3.0 standard. Curtis LeGeyt, NAB President and CEO, emphasized at this year’s NAB show that ATSC 3.0 and…
