The Evolving Landscape of India’s Two-Wheeler Industry

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India’s two-wheeler industry, the world’s second-largest, is undergoing a significant transformation. With 18 million units sold last year, this sector plays a crucial role in the country’s mobility and economy. Recent developments, including the rise of electric vehicles and innovative fuel technologies, are reshaping the market dynamics.

In a recent ETAuto Unplugged special episode, Rakesh Sharma, Executive Director of Bajaj Auto, review the ‘Indian Two-Wheeler Industry’ with Arun Malhotra, Industry Expert.

Key Insights:

1. Market Evolution: Two wheel industry’s growth from 6 million units annually to 21 million in 2018–19. Despite recent fluctuations, the market shows signs of recovery.
2. Customer Base: The average monthly income of a two-wheeler owner is around 40,000–45,000 rupees, emphasizing the price sensitivity of this segment.
3. Regulatory Impact: Recent regulations, including BS6 emission norms and mandatory insurance, have increased acquisition costs by 35–40%, affecting…