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The Connected Car App Market Is Maturing: What Drivers Really Want
As vehicles become more technologically advanced, consumer expectations are rising for automotive apps that provide unique value in an intuitive, tailored experience.
A recent survey by Smartcar found that 74% of vehicle owners are interested in connected apps that are developed specifically for in-car use, beyond what their smartphones can offer.
The report by Smartcar detail key insights that demonstrate the growing market for embedded connected car apps. Research on driver preferences revealed that today’s consumers want apps that feel seamless, minimize distraction, and leverage real-time vehicle data — not just generic mirrored smartphone apps.
User testing also showed that intuitive controls, voice commands, and adaptability are critical to positive reception of in-vehicle apps. These findings confirm that automotive apps represent a major opportunity, but truly delighting consumers requires moving beyond what many apps offer today.
Purpose-Built Apps Provide Superior In-Vehicle Experiences
While Bluetooth and smartphone integration make it easy to bring mobile apps into the car, integrated automotive apps can often provide more thoughtful, valuable features.
