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Engagement Mapping: Who owns the project & outcomes?
My new book, The Engagement Map Unlocked provides an easy-to-follow methodology for businesses of any size to better understand the complex relationships they have with their customers.
Through the creation of an Engagement Map, you will learn how to visualize your company’s touch points and interactions, enabling you to identify areas for improvement, capitalize on opportunities, and build stronger relationships with your customers.
This comprehensive guide will also shed light on the importance of brand voice, demonstrating how a well-crafted and consistent brand message can elevate the customer experience and drive long-term value.
Finding the right leadership team for a “full stack” view of your business
Its often hard for companies to get started on an Engagement Mapping project because it can be unclear who is the primary owner of the project and the outcomes. Since the effort can touch every department or division of a company, move across the whole sales and ownership journey and impact people and technology, it can be hard to find one person other than the CEO that can accept responsibility for the full project.
