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Engagement Mapping: Creating Integrated Automotive Journeys
Car buying and ownership is changing rapidly and now more than ever the industry needs to innovate
When 2020 started we might have thought the automotive industry was facing massive change from the CASES model: Connected, Autonomous, Shared, Electric and Sustainable.
Now, in light of the pandemic, we can see that these factors are overshadowed by the new realities of an uncertain world. How people buy and own cars may changed radically. How cars and other vehicles are built and delivered will change. How employees work in the industry and interact with customers and vendors is changing faster than anyone is prepared to understand or accommodate.
Even in these tumultuous times we need models to analyze options and define solutions. An engagement mapping process may be more important and more useful than ever.
My new book, The Engagement Map Unlocked provides an easy-to-follow methodology for businesses of any size to better understand the…
