Engagement Mapping: A deep view of your business

Daniel Davenport
3 min readMar 15, 2020
Photo by Austin Chan on Unsplash

My new book, The Engagement Map Unlocked provides an easy-to-follow methodology for businesses of any size to better understand the complex relationships they have with their customers.

Through the creation of an Engagement Map, you will learn how to visualize your company’s touch points and interactions, enabling you to identify areas for improvement, capitalize on opportunities, and build stronger relationships with your customers.

This comprehensive guide will also shed light on the importance of brand voice, demonstrating how a well-crafted and consistent brand message can elevate the customer experience and drive long-term value.

Understanding your customers is a critical component of providing a better product or service, but its not enough.

To fully understand the opportunities your business has to provide exceptional experiences you also need to understand your employees, vendors and partners as well as the data that drives their behaviors and decisions and the applications and networks that support all of their activities.

Thinking about a consumer’s experience with your business has become a more formalized pursuit over the last 10 or so years but it stems from age old business principles: give the buyer what they want, when they want it in a way that makes them feel good about themselves and the product they have purchased. Companies that are outstanding at delivering exceptional customer experiences (CX) are often market leaders with higher growth, revenue and loyalty.

More recently the concept of employ experience (EX) has become an area of focus but has also long been a practice of exceptional companies.

Healthy, engaged employees are your top competitive advantage.
Healthy, engaged employees are your top competitive advantage. Source: Virgin.com
Daniel Davenport

Digital | Automotive | Strategy