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Engagement Mapping: A deep view of your business
My new book, The Engagement Map Unlocked provides an easy-to-follow methodology for businesses of any size to better understand the complex relationships they have with their customers.
Through the creation of an Engagement Map, you will learn how to visualize your company’s touch points and interactions, enabling you to identify areas for improvement, capitalize on opportunities, and build stronger relationships with your customers.
This comprehensive guide will also shed light on the importance of brand voice, demonstrating how a well-crafted and consistent brand message can elevate the customer experience and drive long-term value.
Understanding your customers is a critical component of providing a better product or service, but its not enough.
To fully understand the opportunities your business has to provide exceptional experiences you also need to understand your employees, vendors and partners as well as the data that drives their behaviors and decisions and the applications and networks that support all of their activities.
